Keck's Exclusives: Meet the Once Upon a Time Queen's Mom

Season 5 of Mad Men is still a month away, but we've got something else to over-analyze while we count down the days.AMC has launched a new ad campaign featuring Don Draper (Jon Hamm) staring at a reflection of himself and two mannequins in a store window. "[The image is] a nonverbal representation of where my head is at and where the show will be," creator Matthew Weiner told The NY Times. "By the end of the season, I guarantee you'll know what it is about."Exclusive Mad Men sneak peek: Will Don cheat again?We don't know about you, but we can't wait that long (especially since we've already waited 17 months for Season 5), so let's put on our thinking caps and take a stab at what the photo might mean. Read More > Other Links From TVGuide.com Jessica PareJon HammMatthew WeinerMad Men