Discovery Communications Names JB Perrette Chief Digital Officer

NY - Discovery Communications mentioned Monday it's hired former NBCUniversal executive Jean-Briac "JB" Perrette as chief digital officer, effective March. 17. Perrette was most recently leader, digital and affiliate distribution and content distribution way of NBCUniversal where more youthful crowd stood a leadership role at movie partnership Hulu. He'll easily be reunited with Discovery Communications leader and Boss David Zaslav, a classic NBCUniversal executive, to whom he'll report. The appointment can be a sign that Discovery is searching to assist grow its digital business and revenue. "I anticipate growing Discovery's presence inside the digital space, finding new options to earn value due to its robust content and driving viewer engagement on all screens," Perrette mentioned. "JB is probably the top digital strategists on television industry today and joins Discovery within an important in time our development and growth,Inch mentioned Zaslav. "We anticipate JB's leadership in taking Discovery to another level of growth after we continue focusing on creating value, deepening engagement with elevated viewer sampling within our brands, and earning money with this 25-year programming library across an growing volume of digital distribution platforms." Perrette will lead their digital strategy, including Discovery's U.S. Websites, for instance Discovery.com, TLC.com and HowStuffWorks.com, digital methods and programming group and digital distribution efforts with non-traditional affiliate entrepreneurs, for instance Apple, Netflix and Amazon . com . com.He can also be responsible for Discovery Commerce, including certification and home theatre. Monthly video streams across Discovery's U.S. sites are up 83 percent to 126 million this year, as well as the sites average greater than 50 million monthly unique site site visitors, the business mentioned. Email: Georg.Szalai@thr.com Twitter: @georgszalai Related Subjects NBCUniversal Discovery Communications